Online customer experience is gaining importance these days as more and more companies are going digital. It is important to embrace a systematic approach to software testing as well as development to meet the increasing demands of the customers. The main focus of the enterprise should be enhancing the overall experience of the visitors, to turn them into clients. Testing, therefore, holds greater importance than before.

The Era of Digitalization

The main reason for the consumers to go digital is for the ease of shopping online rather than visiting stores. There are no geographical boundaries, and the main focus has shifted to brand recognition. With the help of Digitalization, services and products are just a click away. All consumers now want an app for all their needs. Digital or QA testing, therefore, holds greater importance than ever before.

The Process of Digital Testing

Digital Testing is termed as a lengthy process as the software is tested at several levels.

Level 1: Development phase is the first phase, in this phase the entire functionality of the application or website is tested.

Level 2: The second phase is integrity testing wherein an independent software is tested in the context of another software that is supposed to interact with the tested software.

Level 3: The third phase is where the software is ready to be tested by real users, it is also known as the complete integration phase.

Level 4: Generally, the third phase is the final phase, but experts advise the fourth phase wherein the main focus is on user experience instead of functionality

User Testing

User testing is an important component of the testing software. The competition has become tougher as every business is offering “free” downloading apps, online services, goods, and much more. However, the challenge lies in having the customers stay on your site and make purchases.

Challenges Faced by User Testing

User testing has become more challenging because geographical locations do not restrict users. With the emerging mobile and website apps, every user has a different technology which the app needs to be tested against. Therefore, user testing has become harder than before.